Overview
       
     
Usability Audit
       
     
Customer Journey Map
       
     
Brand Positioning
       
     
Logo Development
       
     
Product UI Paradigms
       
     
Product Wireframes
       
     
Product Pixels
       
     
Marcom
       
     
iPhone App
       
     
Overview
       
     
Overview

OnPulse is a secure communication platform for collaborative patient care.

Contributors
Scott Magee
Sarah Walter
Jamie Carlin

Usability Audit
       
     
Usability Audit

The first life of OnPulse originated as MashChart. Before building  a new product, we investigated the good and bad of the current system. After examining the code, we realized that the client's desired outcome required a completely new experience.

Customer Journey Map
       
     
Customer Journey Map

Countless whiteboard iterations with the client yielded customer journey maps that outlined various touch points users encountered in the system.

Brand Positioning
       
     
Brand Positioning

Before building a brand, we conducted a thorough investigation of the competitive landscape. After auditing stated and implied promises by the competition, we found a distinct whitespace built on integrity and simplicity - words that are unfortunately not found together in the healthcare space.

Logo Development
       
     
Logo Development
Product UI Paradigms
       
     
Product UI Paradigms
Product Wireframes
       
     
Product Wireframes

A comprehensive set of wireframes were built in tandem with the client and delivered to a third party developer. Detailed annotations of interactions and animations linked each screen as a static state and an interactive Invision demo.

Product Pixels
       
     
Product Pixels
Marcom
       
     
Marcom

The OnPulse marcom site presented a unique challenge in targeting two distinctly different constituents: Doctors and Patients. Ultimately, physicians surfaced as the primary target in a long term outreach plan to acquire expert utility and feedback.

iPhone App
       
     
iPhone App

In less than a week, we delivered an IOS version of the OnPulse product. In order to meet deadlines and budget, we lightly styled the standard iOS UI to facilitate speed to market.